IPNB and Brand-Centered Sustainability™

What is IPNB?

Interpersonal neurobiology weaves research from these areas into a consilient framework that examines the common findings among independent disciplines.  This framework provides the basis of interpersonal neurobiology. The mind is defined and its components necessary for health are illuminated….” Dr. Dan Siegel

At its core, interpersonal neurobiology holds that we are ultimately who we are because of our relationships…. that how people interact affects the growth and health of the brain and the mind. Dr. Seigel defines the mind as “ an embodied and relational process that regulates the flow of energy and information.”

Our brains are constantly rewiring themselves. All relationships change the brain, particularly the most intimate ones. It used to be that experts believed experiences defined who we are and that definition is created  early on in life. IPNB proposes that our brains are constantly being reshaped by new relationships and that because of that our brains and our minds have the chance – the ability – the opportunity to heal, to grow and to thrive!!

And what is  BCS™ (AKA Brand-Centered Leadership and Brand-Centered Sustainability?

Brand-Centered Sustainability (BCS) – A mindful approach that connects people to inspired, accountable visions and results in attuned, compassionate leadership and healthy growth.

Brand-Centered Sustainability™ and Brand-Centered Leadership™ refers to the infusion of the brand essence into all facets of an organization or a person’s life. The brand essence, also considered the meaning behind a person or a company – the details of what the brand is about – what it (she/he) stands for – what values drive its behavior or outward appearance – what makes it different —this is the glue that binds intentions, aspirations and behavior. And when intentions are driven by realistic goals, accountable leadership and inspired visions that connect to the brand – sustainable success can be achieved. This can be applied most successfully to double and triple bottom line organizations and cause-focused individuals.

  • Traditional bottom-line = purely financial profits
  • Double bottom-line = people and profits
  • Triple bottom-line = people, planet and profits

 

I was very honored to deliver a webinar on this topic to a global audience. You can watch the recorded version here: